MBA Advertising and Sales Promotion Mcq Set 10 MBA MCQs: multiple choice questions and answers,Mock Tests and Practice Papers

Question:

A shift towards a more integrative approach to marketing communications was assisted by;

1.The development of sales promotion methodologies

2.The development of Web 2.0 technologies

3.The development of agency collaboration strategies

4.The development of database technologies

Posted Date:-2021-10-29 13:07:13

Question:

According to Tellis (2009) advertising effectiveness can best be improved by changing the;

1.the size of the budget

2.the content,

3.the frequency of repetition,

4.the amount of advertising

Posted Date:-2021-10-29 13:07:57

Question:

According to the Institute of Advertising Practitioners, the hierarchy of objectives consists of;

1.Business, Communication and Intermediate

2.Sales, Intermediate and Defined

3.Business, Behavioural and Intermediate

4.Communication, Behavioural and Sales

Posted Date:-2021-10-29 13:08:55

Question:

Activities by brands to associate themselves with an event of some description without paying the premium of being an official sponsor is known as:

1.Ambush marketing

2.Viral marketing

3.Free marketing

4.Social marketing

Posted Date:-2021-10-29 13:10:15

Question:

Addressable media are used

1.for two-way communication

2.to deliver customised marketing messages to identifiable prospects

3.for social media

4.none of the above

Posted Date:-2021-10-29 13:12:00

Question:

Ads that have substantial emotional content are more effective than informational ads and lead to:

1.stronger levels of recall

2.stronger levels of recognition

3.stronger levels of engagement

4.stronger levels of response

Posted Date:-2021-10-29 13:13:45

Question:

Advertising can also be seen to be misleading, #95;#95;#95;#95;#95;#95;#95;#95;#95;#95;#95;, false, or even socially irresponsible.

1.bureaucratic

2.offensive

3.corrupting

4.long winded

Posted Date:-2021-10-29 13:14:55

Question:

Advertising strategy is concerned with:

1.Positioning

2.Likeability

3.Audiences

4.Communications

Posted Date:-2021-10-29 13:16:10

Question:

Agency structures are changing as result of changes in:

1.Clients communication needs

2.Budgeting methods

3.Creative skills development

4.Global economies

Posted Date:-2021-10-29 13:17:19

Question:

AIDA stands for

1.Action, Interest, Desire and Attention

2.Attention, Interest, Desire and Action

3.Awareness, Interest, Desire and Action

4.Awareness, Involvement, Desire and Attention

Posted Date:-2021-10-29 13:18:59

Question:

All objectives should be â€“ complete these words
1. S ___________
2. M ___________
3. A ___________
4. R ___________
5. T ___________

1.Specific, Timed, Measurable, Achievable, Realistic

2.Measurable, Specific Realistic, Achievable, Timed

3.Specific, Timed, Achievable, Realistic, Measurable

4.Achievable, Realistic, Timed, Specific, Measurable

Posted Date:-2021-10-29 13:20:23

Question:

Ambient communication

1.Facilitates the emergence of new platforms such as 3D technology

2.Is only digital in nature

3.Uses the environment to display its marketing messages

4.Engages the consumer in private spaces

Posted Date:-2021-10-29 13:21:50

Question:

An increasingly common form of agency remuneration is based on:

1.Media coverage

2.Results

3.Creativity

4.Awareness recall

Posted Date:-2021-10-29 13:23:10

Question:

Arising out of interaction is ___________

1.insight

2.understanding

3.persuasion

4.dialogue

Posted Date:-2021-10-29 13:24:31

Question:

ATR model of advertising stands for

1.accuracyâ€“trialâ€“recognition

2.applicationâ€“trialâ€“refreshment

3.awarenessâ€“trialâ€“reinforcement

4.attentionâ€“trialâ€“recall

Posted Date:-2021-10-29 13:26:00

Question:

Behavioural economics is grounded in the belief that people are

1.fundamentally haphazard in their decision making

2.fundamentally irrational in their decision making

3.fundamentally inconsistent in their decision making

4.fundamentally lazy in their decision making

Posted Date:-2021-10-29 13:27:11

Question:

Brand associations developed with above-the-line techniques use which one of the following as the primary element?

1.Advertising

2.Direct Marketing

3.Public Relations

4.Digital media

Posted Date:-2021-10-29 13:31:16

Question:

Brand associations developed with around-the-line techniques use which one of the following as the primary element?

1.Direct Marketing

2.Social media

3.Digital media

4.Public Relations

Posted Date:-2021-10-29 13:36:23

Question:

Brand names provide information about which of the following elements;

1.Content

2.Quality

3.Durability

4.Taste

Posted Date:-2021-10-29 13:37:37

Question:

Choose two strengths from the options below of using gaming in the media plan

1.Customized ads can be contextually relevant

2.It is easy to target a precise target audience

3.Gaming ads allow for focus on the advertising

4.Gaming sites can build brand recognition

Posted Date:-2021-10-29 13:39:27

Question:

Choose two strengths from the options below of using gaming in the media plan

1.Customized ads can be contextually relevant

2.It is easy to target a precise target audience

3.Gaming ads allow for focus on the advertising

4.Gaming sites can build brand recognition

Posted Date:-2021-10-29 13:40:35

Question:

Choose two strengths from the options below of using social media in the media plan

1.Develops customer relationships and builds brand loyalty

2.Is low-cost on a Pay-per-click basis

3.Needs few resources

4.Effective word of mouth advertising

Posted Date:-2021-10-29 13:41:33

Question:

Classical economic theory suggests that people make ___________ choices in their decision making and even seek to ___________ their opportunities and ___________ expenditure.

1.rational, minimise,maximise

2.maximise, minimise, rational

3.rational, maximise, minimise

4.rational, maximise, minimise

Posted Date:-2021-10-29 13:42:54

Question:

Classical psychological theory considers attitudes to consist of three components. These are ___________

1.affective

2.assumptive

3.cognitive,

4.conative

Posted Date:-2021-10-29 13:43:47

Question:

Clearcast is a pre-clearance centre for which types of advertisements?

1.Newspaper

2.TV

3.Online

4.Radio

Posted Date:-2021-10-29 13:44:34

Question:

Clients have responded to the environmental developments and industry concentration by

1.undertaking their advertising in-house

2.doing nothing

3.centralising their own communications needs into a single agency

4.demanding single-stop shopping

Posted Date:-2021-10-29 13:45:36

Question:

Clutter is defined as

1.An overabundance of message

2.Coarse paper stock

3.A faulty broadband connection

4.A promotional tool

Posted Date:-2021-10-29 13:46:22

Question:

Collectivist cultures emphasise ___________.

1.group skills and outcomes

2.good group membership and participation

3.group outcomes and cohesion

4.group identity and performance

Posted Date:-2021-10-29 13:47:14

Question:

Colley's DAGMAR principles relate to which method of setting advertising budgets

1.Share of Voice

2.Percentage of Sales

3.Objective and task

4.Affordability

Posted Date:-2021-10-29 13:48:05

Question:

Complete the following statement which argues the IPA's approach to planning- A ___________ approach to planning how a ___________ engages it's ______________________

1.holistic/brand/audience

2. brand/audience/holistic

3.audience/holistic/brand

4.audience/holistic/brand

Posted Date:-2021-10-29 13:49:55

Question:

Complete the following statement: ___________ is a critical component of ___________ advertising effectiveness as it ___________ how consumers in different countries and regions perceive advertising.

1.Culture/International/influences

2.Culture/influences/International

3.International/influences/Culture

4.International/influences/Culture

Posted Date:-2021-10-29 13:50:48

Question:

Contemporary media planning is based on precision, ___________ and the creation of opportunities to act and shape behaviour

1.Knowledge

2.Frequency

3.Response time

4.Reach

Posted Date:-2021-10-29 13:51:40

Question:

Contemporary online ads can be placed automatically in contextually relevant web locations. This serves to improve;

1.Targeting

2.Effectiveness

3.Profitability

4.Learning

Posted Date:-2021-10-29 13:52:38

Question:

Cost per impressions (CPI) can be applied to

1.Text links

2.Social media

3.Email

4.Web banners

Posted Date:-2021-10-29 13:53:24

Question:

Country and Place brands are concerned with the selection of 'a consistent mix of __________ and brand _____________with clear connections to a ____________.

1.elements, place of origin, brand values

2.brand values, place of origin, elements

3.brand values, elements, place of origin

4.brand values, elements, place of origin

Posted Date:-2021-10-29 13:54:10

Question:

CPM comparative analysis is one of the

1.Basic units to measure cost efficiency

2.Units used exclusively for TV measurement

3.Units to measure duplicated audience

4.Basic units to measure total audience

Posted Date:-2021-10-29 13:55:07

Question:

Creativity can be influenced by the relationship between an agency and:

1.Clients

2.Channels

3.Consumers

4.Controllers

Posted Date:-2021-10-29 13:56:03

Question:

Credibility consists of three core elements. They are ___________

1.expertise, motivation and trustworthiness

2.motivation, trustworthiness and power

3.expertise, power and trustworthiness

4.attractiveness, motivation and trustworthiness

Posted Date:-2021-10-29 13:56:48

Question:

Critics of advertising argue that it is wasteful in terms of resources allocated to it that might be 'better' deployed in doing what?, reducing prices, product improvements, providing better customer service.

1.Providing better customer services

2.Reducing prices

3.Product improvements

4.Paying staff higher salaries

Posted Date:-2021-10-29 13:57:42

Question:

Culture is acquired through

1.Learning

2.Parents

3.Experimentation

4.The media

Posted Date:-2021-10-29 13:58:34

Question:

DAGMAR stands for ___________ Advertising ___________for ___________ Advertising ______

1.Results, Defined, Goals, Measured

2.Goals, Measured, Results, Defined

3.Measured, Results, Defined, Goals

4.Defined, Goals, Measured, Results

Posted Date:-2021-10-29 13:59:22

Question:

Dashboards are used for what kind of audience data measurement?

1.Social media

2.Mobile devices

3.Radio

4.TV

Posted Date:-2021-10-29 14:00:16

Question:

Digital media measurement can not

1.Make advertising online cost efficient

2.Profile visitors' online behaviour

3.Provide insights into consuming behaviour

4.Provide measured audience analysis

Posted Date:-2021-10-29 14:01:42

Question:

Distributor brands are often referred to as;

1.Channel brands

2.Own-label brands

3.Store brands

4.Private label brands

Posted Date:-2021-10-29 14:02:34

Question:

Divergence dimensions of advertising creativity include which of the following:

1.Artistic value

2.Originality

3.Flexibility

4.Synthesis

Posted Date:-2021-10-29 14:04:15

Question:

Duhan and Sandvik (2009) present an article in the International Journal of Advertising which examines the relationships between which of the following:

1.Agencies and advertisers

2.Agencies and media owners

3.Agencies and consumers

4.Agencies and researchers

Posted Date:-2021-10-29 14:05:01

Question:

Early ideas about integrated marketing communications were based on;

1.Manufacturing

2.Airports

3.Farming

4.Orchestras

Posted Date:-2021-10-29 14:06:32

Question:

Editors of travel sections in the Sunday press and television presenters of travel programmes can influence the decisions of prospective travellers through ___________

1.experience

2.their peer network

3.their lack of qualifications

4.their formalised knowledge

Posted Date:-2021-10-29 14:07:30

Question:

Effective strategic development at all levels needs to be based on the setting of clear and detailed:

1.Objectives

2.Targets

3.Analysis

4.Plans

Posted Date:-2021-10-29 14:08:34

Question:

Who would normally be responsible for developing the creative brief in an advertising agency?

1.Media planner

2.Account planner

3.Account executive

4.Creative partnership

Posted Date:-2021-10-29 13:48:55

Posted on by R4R Team

MBA/MBA Advertising and Sales Promotion Mcq Set 10 Sample Test,Sample questions

Question: A shift towards a more integrative approach to marketing communications was assisted by;

Question: According to Tellis (2009) advertising effectiveness can best be improved by changing the;

Question: According to the Institute of Advertising Practitioners, the hierarchy of objectives consists of;

Question: Activities by brands to associate themselves with an event of some description without paying the premium of being an official sponsor is known as:

Question: Addressable media are used

Question: Ads that have substantial emotional content are more effective than informational ads and lead to:

Question: Advertising can also be seen to be misleading, #95;#95;#95;#95;#95;#95;#95;#95;#95;#95;#95;, false, or even socially irresponsible.

Question: Advertising strategy is concerned with:

Question: Agency structures are changing as result of changes in:

Question: AIDA stands for

Question: All objectives should be â€“ complete these words 1. S ___________ 2. M ___________ 3. A ___________ 4. R ___________ 5. T ___________

Question: Ambient communication

Question: An increasingly common form of agency remuneration is based on:

Question: Arising out of interaction is ___________

Question: ATR model of advertising stands for

Question: Behavioural economics is grounded in the belief that people are

Question: Brand associations developed with above-the-line techniques use which one of the following as the primary element?

Question: Brand associations developed with around-the-line techniques use which one of the following as the primary element?

Question: Brand names provide information about which of the following elements;

Question: Choose two strengths from the options below of using gaming in the media plan

Question: Choose two strengths from the options below of using gaming in the media plan

Question: Choose two strengths from the options below of using social media in the media plan

Question: Classical economic theory suggests that people make ___________ choices in their decision making and even seek to ___________ their opportunities and ___________ expenditure.

Question: Classical psychological theory considers attitudes to consist of three components. These are ___________

Question: Clearcast is a pre-clearance centre for which types of advertisements?

Question: Clients have responded to the environmental developments and industry concentration by

Question: Clutter is defined as

Question: Collectivist cultures emphasise ___________.

Question: Colley's DAGMAR principles relate to which method of setting advertising budgets

Question: Complete the following statement which argues the IPA's approach to planning- A ___________ approach to planning how a ___________ engages it's ______________________

Question: Complete the following statement: ___________ is a critical component of ___________ advertising effectiveness as it ___________ how consumers in different countries and regions perceive advertising.

Question: Contemporary media planning is based on precision, ___________ and the creation of opportunities to act and shape behaviour

Question: Contemporary online ads can be placed automatically in contextually relevant web locations. This serves to improve;

Question: Cost per impressions (CPI) can be applied to

Question: Country and Place brands are concerned with the selection of 'a consistent mix of __________ and brand _____________with clear connections to a ____________.

Question: CPM comparative analysis is one of the

Question: Creativity can be influenced by the relationship between an agency and:

Question: Credibility consists of three core elements. They are ___________

Question: Critics of advertising argue that it is wasteful in terms of resources allocated to it that might be 'better' deployed in doing what?, reducing prices, product improvements, providing better customer service.

Question: Culture is acquired through

Question: DAGMAR stands for ___________ Advertising ___________for ___________ Advertising ______

Question: Dashboards are used for what kind of audience data measurement?

Question: Digital media measurement can not

Question: Distributor brands are often referred to as;

Question: Divergence dimensions of advertising creativity include which of the following:

Question: Duhan and Sandvik (2009) present an article in the International Journal of Advertising which examines the relationships between which of the following:

Question: Early ideas about integrated marketing communications were based on;

Question: Editors of travel sections in the Sunday press and television presenters of travel programmes can influence the decisions of prospective travellers through ___________

Question: Effective strategic development at all levels needs to be based on the setting of clear and detailed:

Question: Who would normally be responsible for developing the creative brief in an advertising agency?

More MCQS

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R4R Team

Question:
A shift towards a more integrative approach to marketing communications was assisted by;

Question:
According to Tellis (2009) advertising effectiveness can best be improved by changing the;

Question:
According to the Institute of Advertising Practitioners, the hierarchy of objectives consists of;

Question:
Activities by brands to associate themselves with an event of some description without paying the premium of being an official sponsor is known as:

Question:
Addressable media are used

Question:
Ads that have substantial emotional content are more effective than informational ads and lead to:

Question:
Advertising can also be seen to be misleading, #95;#95;#95;#95;#95;#95;#95;#95;#95;#95;#95;, false, or even socially irresponsible.

Question:
Advertising strategy is concerned with:

Question:
Agency structures are changing as result of changes in:

Question:
AIDA stands for

Question:
All objectives should be â€“ complete these words 1. S _____ 2. M _ 3. A _ 4. R _ 5. T _______

Question:
Ambient communication

Question:
An increasingly common form of agency remuneration is based on:

Question:
Arising out of interaction is ___________

Question:
ATR model of advertising stands for

Question:
Behavioural economics is grounded in the belief that people are

Question:
Brand associations developed with above-the-line techniques use which one of the following as the primary element?

Question:
Brand associations developed with around-the-line techniques use which one of the following as the primary element?

Question:
Brand names provide information about which of the following elements;

Question:
Choose two strengths from the options below of using gaming in the media plan

Question:
Choose two strengths from the options below of using gaming in the media plan

Question:
Choose two strengths from the options below of using social media in the media plan

Question:
Classical economic theory suggests that people make _____ choices in their decision making and even seek to _ their opportunities and _______ expenditure.

Question:
Classical psychological theory considers attitudes to consist of three components. These are ___________

Question:
Clearcast is a pre-clearance centre for which types of advertisements?

Question:
Clients have responded to the environmental developments and industry concentration by

Question:
Clutter is defined as

Question:
Collectivist cultures emphasise ___________.

Question:
Colley's DAGMAR principles relate to which method of setting advertising budgets

Question:
Complete the following statement which argues the IPA's approach to planning- A _____ approach to planning how a _ engages it's __________________

Question:
Complete the following statement: _____ is a critical component of _ advertising effectiveness as it _______ how consumers in different countries and regions perceive advertising.

Question:
Contemporary media planning is based on precision, ___________ and the creation of opportunities to act and shape behaviour

Question:
Contemporary online ads can be placed automatically in contextually relevant web locations. This serves to improve;

Question:
Cost per impressions (CPI) can be applied to

Question:
Country and Place brands are concerned with the selection of 'a consistent mix of ____ and brand _with clear connections to a ______.

Question:
CPM comparative analysis is one of the

Question:
Creativity can be influenced by the relationship between an agency and:

Question:
Credibility consists of three core elements. They are ___________

Question:
Critics of advertising argue that it is wasteful in terms of resources allocated to it that might be 'better' deployed in doing what?, reducing prices, product improvements, providing better customer service.

Question:
Culture is acquired through

Question:
DAGMAR stands for _____ Advertising _for _ Advertising

Question:
Dashboards are used for what kind of audience data measurement?

Question:
Digital media measurement can not

Question:
Distributor brands are often referred to as;

Question:
Divergence dimensions of advertising creativity include which of the following:

Question:
Duhan and Sandvik (2009) present an article in the International Journal of Advertising which examines the relationships between which of the following:

Question:
Early ideas about integrated marketing communications were based on;

Question:
Editors of travel sections in the Sunday press and television presenters of travel programmes can influence the decisions of prospective travellers through ___________

Question:
Effective strategic development at all levels needs to be based on the setting of clear and detailed:

Question:
Who would normally be responsible for developing the creative brief in an advertising agency?